Native content and creators, Singapore + Los Angeles

Ads people actually watch.

Local-voice content and creators in Singapore, Malaysia, the US and China. Posts people trust, wired straight to checkout.

Get a teardown See the work
Singapore creator filming a skincare video with a serum bottle
❤️23.6K
💬842
🔖3,109
↗️5,214
Peau Lab Vitamin C Serum
S$23.90 Shop

@jaslyn.films

glass skin on a budget, receipts in my bio 🧾 #sgskincare #glowup #ad

♫ original sound - jaslyn

Sample creator video, Singapore. Fictional product, wired to TikTok Shop.

4

Markets, one team

120+

Creators and accounts

6

Languages and dialects

300+

Posts shipped monthly

Most agencies translate. Translation sounds like a tourist.

People skip ads. They finish stories.

The best-performing asset we run is an eight-minute first-person diary post. Nobody reads eight minutes of advertising. They read eight minutes of a person. Feed-native formats earn the time that interruption formats have to buy.

Trust belongs to people, not brands

The same claim converts differently depending on who says it. A brand saying "brightens dull skin" is marketing. A creator in Toa Payoh saying "my office lighting stopped ruining my selfies" is a recommendation. We build for the second voice.

Local voice is not translation

Every market has a vocabulary that marks you as inside or outside. Our writers and creators are native to the feed they publish in: the slang, the price anchors, the platform habits.

A translator writes

"It is very refreshing."

A local writes

"Quite shiok, honestly."

One of these gets a comment section.

Four markets, four playbooks

The platforms, formats and buying habits differ in every market. The method is what travels.

Singapore

English-first but Singlish-coded. Creator diaries and reviews that read like a friend's recommendation, wired to Shopee and TikTok Shop.

TikTokLemon8ShopeeInstagram

Malaysia

BM and English side by side, price-anchor culture, haul formats timed to payday and Raya.

TikTokShopeeLemon8

United States

Creator-led everything. TikTok Shop and Amazon storefronts, UGC whitelisting, disclosure done properly so the account survives.

TikTok ShopAmazonMeta

China

Nothing moves without RED. Seeding at volume before a single ad dollar, KOC over KOL, and search presence that outlives the campaign.

REDDouyinTmallWeChat

The work

Three markets, three briefs

Sample posts for three fictional products, one per market. The feed screens scroll.

‹ aina.reviews Follow
Flat lay of a drugstore beauty haul with a receipt 1/6

Watsons haul under RM30, receipts inside 🧾

Every payday I do one Watsons run and these are the only things that survived my "do I really use this" test 👇

#2 is the mint sunscreen stick my FYP kept pushing. RM24.90 during the payday sale, zero white cast, and it fits in my totebag pocket.

Full price list in slide 4, receipt in slide 6 because someone always asks.

#watsonsmy #rm30challenge #payday #sunscreen

❤️ 2,184💬 96⭐ 1,027Share

🇲🇾 Malaysia, Lemon8 haul

Price-anchor culture: RM under 30, receipt in the last slide, payday timing.

US creator holding a matcha tin and bamboo whisk in her kitchen
❤️48.2K
💬1,204
🔖6,311
↗️8,913
First Whisk Matcha Kit
$34.99, free shipping Shop

@tally.at.home

day 3 of replacing my $9 latte and the math is mathing ☕ #matchatok #ad

♫ original sound - tally

🇺🇸 United States, TikTok Shop

Whitelisted creator video with the product card pinned. Disclosed with #ad, properly.

露娜Luna·新加坡生活 关注
Woman with glossy long hair holding a dropper bottle of hair oil

被同事追问链接的护发精油

毛躁星人亲测两周: 吹风前两滴, 第二天头发不炸了。成分表很干净, 无硅油, 味道是淡淡的木质调。

办公室三个同事已经下单, 现在轮到你们了 😂

#护发精油 #毛躁救星 #办公室好物

08-24 · 新加坡

❤️ 3,208⭐ 1.2万💬 456分享

🇨🇳 China, RED seeding

KOC voice, before-and-after framing, overseas-life angle. Two hundred of these before the first ad.

Sample content created for this site with fictional products. Client campaigns are shown privately, under NDA.

From product to native voice

One team from research to checkout link. You brief us once, not four agencies in four time zones.

Read the market

How your category actually talks: the slang, the objections, the price anchors, what gets screenshotted. We read a thousand comments before writing one.

Cast the voices

Creators and operated accounts matched to the angle, not to follower count. KOC over KOL wherever trust is the bottleneck.

Make the content

Creator video, haul posts, diary reviews, seeding sets. Written and shot by natives of each feed, versioned per platform.

Distribute and sell

Seeding, boosting and whitelisting, wired to Shopee, TikTok Shop, Amazon or Tmall. A weekly report against the one metric we agreed on.

Disclosed in every market

Sponsored content is labelled to local rules: FTC guidance in the US, ASAS in Singapore, platform branded-content rules on RED and Douyin. Content that hides what it is gets accounts banned. Ours don't.

Results

The ledger

No client names. The brands we work with would rather their competitors not know who runs their feeds. Real results, generalised to market and category. The unredacted version is shown on a call.

Market Category Channel Window Headline Secondary What moved it
🇸🇬 SG Wellness Advertorial + Shopee 9 mo 4.10 Sub. mix 31% One diary post carried the account for six months.
🇺🇸 US Supplements TikTok Shop + Amazon 6 mo 2.8× CAC −37% Whitelisted creator video beat brand ads in every cell.
🇲🇾 MY Beauty Lemon8 + Shopee 5 mo −44% ROAS 3.4 Haul posts outperformed studio creative six to one.
🇨🇳 CN Wellness RED + Tmall 8 mo 5.2× Search +210% Two hundred seeding posts before the first ad dollar.
🇸🇬 SG Food TikTok UGC 4 mo 3.1× 18M views Hawker-voice UGC, zero studio footage.

The headline column reads as MER, revenue multiple, or CPA change depending on the metric agreed at kickoff. Measured on cleared revenue, not platform-reported. Two engagements from the same period are omitted because the results were not good enough to publish.

Tell us what you sell. We'll say it in four voices.

Send one product link. You get a free sample post per market, in the local voice, whether or not we work together.

Get a teardown

Singapore

68 Circular Road, #02-01
Singapore 049422
SEA and China accounts

Los Angeles

3535 Hayden Ave, Suite 300
Culver City, CA 90232
US accounts

New business

hello@ondit.me
Reply within one business day, either time zone.

Availability

Two openings for the coming quarter. One category already spoken for.